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Project Type /

Shopper, CRM, Web, Social

Date /


Art Director /

Sunny Cheng

Recognition /

Promotion/Shopper Marketing - Bronze
Canadian Marketing Association (CMA) Awards · Nov 2016

The Xbox Gamerscore Megadeal shopper-marketing promotion was designed to incentivize Series X and S owners to purchase an Xbox One by monetizing their gamerscores. With a whopping 156% of the sales target achieved, the campaign was recognized at the Canadian Marketing Awards as a true success story.

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