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Stella Artois

Project Type /

XM, OOH, Print, 360

Date /


Art Director /

Brad Van Schaik

We brought the "Joie de Bière" to life for Canadians with a 4-month, on-trade activation. The campaign included OOTO, digital, TV, on-trade at 1,500 accounts, and an at-home experience with Chef's Plate. The highlight of the campaign was the pop-up Cafe Artois, where customers could savor Stella Artois.

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